Our readers are focused on issues that affect their retirement planning and post-career security and enjoyment. They are affluent, well versed and discerning consumers. Armed Forces News offers you access to this 50+ age group that, as a whole, will transfer $35 Trillion over the next 30 years.
Among the issues that strongly interest our members are financial and estate planning, real estate, insurance, travel, second careers, activism and charitable donations.
If your marketing targets “Baby Boomers,” Armed Forces News is the vertical market that can help you reach those people who are in a transitional stage of life. Our Armed Forces News newsletter is insightful, on-point and relevant to Federal and Military employees who are reaching their retirement or have already made that important move.
Our members are in the higher grades, as well. The average GS grade in government is close to 10, with GS grades 13-15 growing 9% since 1996.
Our members fall into the higher grades because they’ve already had long careers. With more than 70,000 retiring each year and more than 561,000 federal workers eligible for optional retirement or early-outs right now, this market has enormous potential!